Dave Alley uses market innovation pjuractive 2SKIN in preventing chafing and blistering
Wasserbillig/Luxembourg, APRIL 2015. Dave Alley, a police officer from New South Wales Australia, has commenced his epic attempt to break the national record for the fastest person to run around Australia. Supporting Dave on the gruelling challenge is pjuractive, which were there at the start of the race in Lismore, New South Wales.
The goal is to complete the massive distance in record-breaking time of 178 days or less – that means an average of over 77km per day, every day, for nearly 6 months!
His marathon record attempt is called Race Around Australia 2, which will raise $100,000 for the White Cloud Foundation and its mission to help increase resources and support for people living with depression and their families.
“pjuractive is honoured and delighted to sponsor David on his historic Race Around Australia 2. We are with him every step of this great journey, and wish him a safe and successful race” says Alexander Giebel – CEO and Founder of pjur group Luxembourg, pictured with Dave Alley.
Just prior to the start of the race Dave Alley commented: “It’s a huge challenge ahead of me. I’ve tested the product against chafing and blistering in the lead up and it’s been fantastic. I’m really happy with pjuractive 2SKIN and great to have pjur on board”.
In Race Around Australia 1, Dave’s goal was to become the fastest person to ever cycle around Australia. He achieved the incredible 14,251 km journey in a staggering 37 days, 20 hours and 45 minutes, taking over three days off the previous record. And he raised $30,000 and gained enormous exposure for his charity. When Dave successfully concluded the latest race, he will be the first person ever to cycle and run around Australia in record breaking time.
Good Luck Dave!
About pjuractive
Immediately after application of pjuractive 2SKIN on the thighs, forearms, nipples, feet or hands, the gel forms an invisible protective film on the skin. It reinforces the cell structure of the skin and distributes the high pressure and strain on the skin over larger areas. This increases the protection against chafing, blisters or other uncomfortable skin irritations. And: as opposed to regular creams and sticks, the skin can still breathe! pjuractive 2SKIN is dermatologically tested, free from devitalising skin emulsifiers, and is water and sweat resistant.
For more information on the race and donating to the White Cloud Foundation, please visit www.racearoundaus.com.au.
More information on the product, events and background information can be found at pjuractive.com.