PRESS: Successful launch for pjuractive in the USA

Wasserbillig/Luxembourg, JANUARY 2016. The launch of pjuractive 2SKIN in America was a complete success! The new gel for protection from blisters and chafing was introduced at the Outdoor Retailer Show in Utah in the USA and went down a storm.

The striking professional design of the pjuractive stand caught the eye, particularly when compared directly with its competitors. However, it was the product itself that finally won everyone over: unlike standard creams and sticks, this gel is breathable! It forms a protective film on the skin, is dermatologically tested, free from skin-softening emulsifiers and is water and sweat-resistant. This last feature was very well received especially by retailers in the triathlon market. Buyers for sports disciplines such as running, hiking, cycling and skiing/snowboarding were also enthusiastic about the innovative new formula.

pjuractive 2SKIN is applied to the thighs, feet, forearms or nipples before a training session or competition. It instantly creates an invisible protective layer that strengthens the cell structure of your skin and distributes pressure over a larger area.

The gel has already won four awards as the “Best Innovation” and in the “Injury Prevention Product” category from Women’s and Men’s Running Magazine.







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