{"id":1345,"date":"2016-01-29T09:55:44","date_gmt":"2016-01-29T08:55:44","guid":{"rendered":"https:\/\/pjuractive.com\/mag\/?p=1345"},"modified":"2019-05-27T12:57:01","modified_gmt":"2019-05-27T10:57:01","slug":"successful-launch-for-pjur-active-in-the-usa","status":"publish","type":"post","link":"https:\/\/pjuractive.com\/en\/blog\/successful-launch-for-pjur-active-in-the-usa\/","title":{"rendered":"PRESS: Successful launch for pjuractive in the USA"},"content":{"rendered":"<p><strong>W<\/strong><strong>asserbillig\/Luxembourg, JANUARY 2016<\/strong>. The launch of <em>pjuractive 2SKIN<\/em> in America was a complete success! The new gel for protection from blisters and chafing was introduced at the Outdoor Retailer Show in Utah in the USA and went down a storm.<\/p>\n<p style=\"text-align: justify;\">The striking professional design of the <em>pjuractive<\/em> stand caught the eye, particularly when compared directly with its competitors. However, it was the product itself that finally won everyone over: unlike standard creams and sticks, this gel is breathable! It forms a protective film on the skin, is dermatologically tested, free from skin-softening emulsifiers and is water and sweat-resistant. This last feature was very well received especially by retailers in the triathlon market. Buyers for sports disciplines such as running, hiking, cycling and skiing\/snowboarding were also enthusiastic about the innovative new formula.<\/p>\n<p style=\"text-align: justify;\"><em>pjuractive 2SKIN <\/em>is applied to the thighs, feet, forearms or nipples before a training session or competition. It instantly creates an invisible protective layer that strengthens the cell structure of your skin and distributes pressure over a larger area.<\/p>\n<p style=\"text-align: justify;\">The gel has already won four awards as the &#8220;Best Innovation&#8221; and in the &#8220;Injury Prevention Product&#8221; category from Women&#8217;s and Men&#8217;s Running Magazine.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6809\" src=\"http:\/\/pa-wp.entwurfsansicht.de\/wp-content\/uploads\/OR_USA-Januar-201656-495x400.jpg\" alt=\"OR_USA-Januar-201656\" width=\"495\" height=\"400\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6810\" src=\"http:\/\/pa-wp.entwurfsansicht.de\/wp-content\/uploads\/OR_USA-Januar-201668-495x400.jpg\" alt=\"OR_USA-Januar-201668\" width=\"495\" height=\"400\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6812\" src=\"http:\/\/pa-wp.entwurfsansicht.de\/wp-content\/uploads\/OR_USA-Januar-20162-495x400.jpg\" alt=\"OR_USA-Januar-20162\" width=\"495\" height=\"400\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6813\" src=\"http:\/\/pa-wp.entwurfsansicht.de\/wp-content\/uploads\/OR_USA-Januar-201660-495x400.jpg\" alt=\"OR_USA-Januar-201660\" width=\"495\" height=\"400\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6814\" src=\"http:\/\/pa-wp.entwurfsansicht.de\/wp-content\/uploads\/OR_USA-Januar-2016102-495x400.jpg\" alt=\"OR_USA-Januar-2016102\" width=\"495\" height=\"400\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-6815\" src=\"http:\/\/pa-wp.entwurfsansicht.de\/wp-content\/uploads\/OR_USA-Januar-2016118-495x400.jpg\" alt=\"OR_USA-Januar-2016118\" width=\"495\" height=\"400\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wasserbillig\/Luxembourg, JANUARY 2016. The launch of pjuractive 2SKIN in America was a complete success! The new gel for protection from blisters and chafing was introduced at the Outdoor Retailer Show in Utah in the USA and went down a storm. The striking professional design of the pjuractive stand caught the eye, particularly when compared directly [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[381],"tags":[],"_links":{"self":[{"href":"https:\/\/pjuractive.com\/en\/wp-json\/wp\/v2\/posts\/1345\/"}],"collection":[{"href":"https:\/\/pjuractive.com\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/pjuractive.com\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/pjuractive.com\/en\/wp-json\/wp\/v2\/users\/5\/"}],"replies":[{"embeddable":true,"href":"https:\/\/pjuractive.com\/en\/wp-json\/wp\/v2\/comments\/?post=1345"}],"version-history":[{"count":2,"href":"https:\/\/pjuractive.com\/en\/wp-json\/wp\/v2\/posts\/1345\/revisions\/"}],"predecessor-version":[{"id":16626,"href":"https:\/\/pjuractive.com\/en\/wp-json\/wp\/v2\/posts\/1345\/revisions\/16626\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pjuractive.com\/en\/wp-json\/wp\/v2\/media\/6808\/"}],"wp:attachment":[{"href":"https:\/\/pjuractive.com\/en\/wp-json\/wp\/v2\/media\/?parent=1345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pjuractive.com\/en\/wp-json\/wp\/v2\/categories\/?post=1345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pjuractive.com\/en\/wp-json\/wp\/v2\/tags\/?post=1345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}